Top Beauty Retail Apps in Europe: Q4 2024 Performance Insights

In the fourth quarter of 2024, the top beauty retail applications in Europe showed varied performance in terms of downloads and active users. Here’s a look at how each app fared based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum experienced significant weekly downloads, peaking at around 370K by the end of November. Active users also rose steadily, reaching approximately 3.4M in the same period before slightly declining to 2.8M by the end of December.

Mein dm maintained a stable download rate with a peak of about 214K in early December. Active users saw a noticeable increase, climbing to over 8.5M in the same timeframe, demonstrating strong user engagement.

Notino: profumi e cosmetici saw weekly downloads fluctuate, reaching a high of 222K in mid-December. Active users increased throughout the quarter, peaking at over 2.3M before a slight dip towards the end of the year.

ЛЭТУАЛЬ: косметика, парфюмерия exhibited a sharp rise in downloads, peaking at 272K in late November. Active users also grew significantly, reaching nearly 4M by early December.

Gold Apple: beauty store witnessed consistent growth in downloads, culminating in approximately 178K by the end of December. Active users steadily increased, peaking at 5.2M before a slight decrease at the year’s end.

These insights highlight the dynamic nature of the beauty retail app market in Europe, with each app showing unique trends in user engagement and popularity. For more detailed insights, visit Sensor Tower.